About The Company

The company is located in the south of Ireland. Their route to market is via a network of 15 Area Sales Representatives who are responsible for sales and cash collection.Prior to our involvement there was little or no structure on the order to cash cycle.

What We Did

We introduced a programme to achieve the following:

1. Obtain email address for every customer and make this a mandatory requirement.
This allowed the company to communicate special offers and new products. It also allowed follow up payment reminders and by using a link to pay for the customer to use. This freed up time for reps to pursue new customers and to work on debtors that were outside of terms.

2. We introduced monthly cash collection reports with weekly follow ups on default customers.
The company owner is kept in the loop at all times and can intervene where necessary.
The company owner now has a lot more time to focus on growing the business

3. Major improvement in Cash Flow
The company’s cash collection process has been turbocharged leading to more cash for the business and the numbers of bad debts has been reduced to almost zero.

4. More time and cash to invest
The business owner now has a lot more time (and cash) to develop new markets and products.

5. More productive Sales Force
The company has seen a massive improvement in Area Sales Representatives performance and
attention to the importance of getting paid.

Can we help your company?
Contact us today in full confidence to discuss.